Saturday, August 30, 2014

NABI Venture Lab

Test your idea before you invest!

NABI Venture Lab

The next 6-week NABI Business Venture Lab starts Thursday, September 18! 

So what? who cares? why you?® has been adopted internationally in 9 countries and is used by more than 10,000 entrepreneurs, inventors and scientists. The NABI Business Venture Lab is based on the So what? who cares? why you?® program.

Today, So what? who cares? why you?® is at work in research institutes, incubation centres, government labs and leading organizations, including the National Research Council of Canada, Pennsylvania State University, the European Space Agency, Spring Board West Innovations Inc. and NABI.

Come to this roll-up-your-sleeves clinic and learn how to:

  1. Scope out your idea in clear and simple terms
  2. Frame your innovation in terms of the business problem being solved
  3. Build a financial model that is defendable
  4. Pinpoint the sustainable competitive advantage that makes your idea distinct
  5. Pitch a compelling value proposition to a business backer or customer

Contact Brittany at (780) 460-1000 or for more information.

So What?

What is the business problem you’re solving and how “burning” is that problem? If the idea has a real opportunity, in what market space does it fit?

Who Cares?

Is there a cluster of potential customers that are willing to pay money to solve this problem? If so, how do you plan to reach them?

Why You?

What makes your idea different? What is your competitive edge and how to you plan to sustain it?


"NABI provided us with an excellent opportunity to progress through the Wendy Kennedy framework as a team. The pace of the workshop allowed us to really work through each stage challenging our assumptions, and leading us to a solid foundation upon which to start the commercialization phase of our business. This was absolutely time well spent. "

 Scott G.


"NABI provided a good interactive environment to learn from both the instructors and other participants."

 John B.


"My biggest ah-ha moment was identifying our market segment and our market plan. I loved the communication and sharing between the other businesses and the insight gained from each other."

 Jordan C.


"The material and the format forced us to think "business" rather than "solution". The market/segment analysis had, for me, the most value in allowing us to work through the process of taking this to market. I think the exercise was essential in making a real company rather than just 4 guys with an idea, so from that point of view, it will be a catalyst to our success."

 Jonathon H.  


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Northern Alberta Business Incubator Society

Need to reach us? You can reach us by e-mail, phone, mail or drop-in. 

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Mission Avenue

NABI- Head Office
13 Mission Avenue
St. Albert, Alberta
T8N 1H6, Canada

Phone: 780.460.1000
Fax: 780.460.7205 

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Campbell Centre

NABI - Campbell Facility
#200, 200 Carnegie Drive
St. Albert, Alberta
T8N 5A7, Canada

Phone: 780.460.1000
Fax: 780.458.5074

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Hours of Operation:
Monday to Friday 8:00am-4:30pm
Mountain Standard Time (MST)

Closed Saturday, Sunday and Holidays

How To Get to NABI: Click Here For Directions

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